This Week's New Beer Midwestern Labels - Basking in the Paraglow
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Happy Wednesday, friends. Let’s ease the drudgery of a long grey January with a parade of bright-colored new beer labels, shall we?
This week, Premium Subscribers will get to see:
The newest brand extension for Three Floyds — and an update to the RTDs we showed you last year (yes, RTDs)…
The fourth rebrand in a decade for one of the Midwest’s oldest breweries…
A new “old school” blonde ale that really wants you to think it’s a lager…
A new N.B. beer brewed by U.H. in the U.P.…
A tasty-looking Paloma beer and a tabasco-infused Michelada kettle sour …
And more! Want to see what we’re talking about, and also gain access to the many months of past Premium Subscriber updates? Join the fun for just over $1 per week:
But first, let’s bask in the glow of…
The New Illinois Beer Label of the Week:
New Zealand hops are certainly having a moment, and this new IPA is jamming in a full four varieties. I feel like haven’t seen a new label from Hopewell Brewing Company in a hot minute, though I always want to include their Neon and Neonette labels that come through from time to time … but it’s hard to make those little bands work visually for an email like this.
So get ready to “get glowed,” as the label says, order a Lil’ Buddy on the side, and go play some chess there tonight.