This Week's New Beer Labels: Zoinks

Premium Subscribers: It's pumpkin time

Howdy, friends — despite the extended federal holiday weekend, the fine folks at the TTB gave their official thumbs up to a bunch of fun stuff that some of us get to look at this week.

Hey, did you ever wonder what kind of van the Scooby-Doo Mystery Machine was supposed to be? Well, turns out the pros don’t even agree on that, but we’re going to look at one in…

The New Illinois Beer Label of the Week:

I think it’s kind of interesting that Chicago’s brewery landscape is so vast that we have not one but two vehicle-themed breweries. Double Clutch is the newer one in town, but 93 Octane (located in a literal gas station and convenience store!) has been at it since 2019.

Mystery Machine is their ongoing series of kettle sours but I don’t see a package label for any of those variants yet other than this; I’d hope this pairs well with Scooby Snacks. I also hope I’m one of the meddling kids to which this label refers.

Up next for our Premium Subscribers: The first pumpkin beer label I’ve found this year! (I knew we were due for one.)

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