This Week's New Beer Labels - Here Comes Spooky Season

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Happy New Label Wednesday! The only state we skipped this week is Ohio, which apparently took a little extra label-submission time off in advance of the Labor Day weekend. Our Illinois label of the week is technically barely a beer due to its NA status but whatever, let’s get spooky!

Free subscribers get access to the first IL label as usual, but all of our paid subscribers will get to see a brand new feature: The IPA Of the Week Award! “IPA” in this case meaning Intellectual Property Appropriation, of course. Still workshopping that name a bit.

Anyways, We have not just a winner but also a runner-up for the week! Find out what two movie franchises and two international beer brands are having their IP stepped on, as well as beers about lawn tennis, a Beastie Boys reference, a new-to-the-Midwest brand of Ethiopian-inspired beers, plus something from New Belgium/Bell’s that I really really hope isn’t what I think it is!

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The New Illinois Beer Label Of The Week:

I was fully expecting this to be some sort of Twin Peaks reference — and maybe somehow it is? — but either way, this skeleton guy is giving me some real Ballast Point vibes while also really making me want to try a NA Marzen. Let’s see what you’ve got, Go Brewing!