This Week's New Beer Labels for August 9
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First, a bit of news that broke after we sent Monday’s email out: In case you missed it, AB-Inbev sold eight of its craft beer brands to Tilray, a Canadian cannabis company including Breckenridge, Blue Point, 10 Barrel and Redhook.
Perhaps the most surprising brand to be sold off? Shock Top, AB’s own creation that they came up with to compete with Blue Moon. Yes, technically Shock Top is craft beer now. This year is weird.
Okay, onto the labels. Free subscribers get two IL labels for the price of one this week, while paid subscribers will see:
A label that’s Not Normal for the It’s Not Normal brewery (and one that Is Pretty Normal)
Another fruity IPA line extension for a big brewer
A beer that made me type the words “sexualization of mangos”, and…
Chimps!
Upgrade to paid or refer your friends to gain access all of those plus our back archives of paid posts:
The New Illinois Beer Label(s) Of The Week:
Pipeworks gave us a couple of cool pale ale / IPA labels to look at. IDK if they’ve got more D&D players nowadays but if they want to host a campaign I could draw up a character pretty quick.
On to…