This Week's New Beer Labels Don't Believe In You Either

Plus: TWO PROPS?

Got quite a long one this week for our Premium Subscribers so let’s jump straight into…

The New Illinois Beer Label of the Week:

Hidden Hand appears to be spreading disbelief:

These two new Hazy IPAs may not believe in werewolves or AI, but I believe I really like these two labels. Remember that thing where you color a piece of paper and then cover it with black crayon and then scrape that layer off with a paper clip to make a drawing? Does that have a name? That’s what this reminds me of and I dig it.

Up next for our Premium Subscribers:

Not one, but two potential new Prop variants for this year’s Bourbon County release, plus more barrel-y stuff from around Chicago, some booze that hung out with other beers from around the Midwest, a new RTD, and, uh, yeah, I guess some actual beer in there too. It’s kind of a weird week. Weird but interesting.

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