This Week's New Beer Labels: Adding Pie, Changing Paradigms

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All it took was a single three-letter word added to a beer label to make me reconsider extending the season for a particular beer style. That’s a lot of work for a single label, but that’s why it’s …

The New Illinois Beer Label of the Week:

I think most of us relate pumpkin beers almost entirely to October, but I also think MORE Brewing has come up with a very clever way to push the Overton Window of pumpkin season into November holiday drinking simply by adding “Pie” to the discussion.

This label for a 15% ABV Imperial Porter appears to be brand new - it just went up on Untappd with zero ratings as of right now - so have any of us just discovered our new “bring this to Thanksgiving” beer for the year? I am pretty sure I have. (Assuming it’s out by then. TBD.)

Behind the paywall exclusively for our Premium Subscribers:

• Viking death

• A “Dutch” intrusion on a Finnish style

• Founders’ next potential move

• Stealth bombers and Schwarzenegger quotes

• Pho

• Taylor Sheridan

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