This Week's New Beer Labels!

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So many new labels to look at since last week’s all-BCBS email came at you!

This week, paid subscribers will learn:

• Who’s got the next IPA brand extension coming out,

• What label made me write the words “push the boundaries of strudel beer,” and

• About a potential return to form for hard soda marketing as well. Bet you can’t guess what that’s about.

Oh … and one more Bourbon County Stout variant label came through. And if it’s not fake, it’ll be a good one.

The New Illinois Beer Label Of The Week:

I haven’t seen very many packaged beers from Black Horizon Brewing Company but this Surf King IPA label looks like the kind of thing that someone would get tattooed on their arm after a long weekend in San Diego. Which means, of course, it’s perfect for a West Coast-style beer.

Want access to all the additional Midwestern beer labels I’ve found this week? They’re pretty cool. Paid subscribers get access to a dozen more this week as well as the last few weeks of back archives as well. Join us: