93 Octane to Elmhurst? (Plus This Week's New Beer Labels)
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Hi, friends! We’ve got some cool new labels for you to look at this week, but right up top, I have a quick followup to Monday’s email.
I had asked if anyone had intel on who was taking over Elmhurst Brewing Company, and got a lot of responses telling me that 93 Octane Brewing would be the new owners! I don’t see any official announcement yet, but they have added this Elmhurst-specific page on their website and even a new/updated address on their BeerAdvocate page.
So that appears to be one mystery solved! I’m also hearing about some potential movement in another west-suburban brewpub, but I’m still working on getting some more intel on that one. TBD there. Until then, here is…
The New Illinois Beer Label of the Week:
It’s been two and a half years since we saw a new package label come from Forbidden Root Chicago, and it looks like we’re getting a peek at a new brand standard from this very creative brewery. Historically, part owner Randy Mosher did a lot of the branding for FR (see his branding page here) but this looks like a fresh restart to me - how about you?
Up next for our Premium Subscribers: A couple of potential Props, a Barney Sue, a Grain Reaper, some tentacles, a shark and a couple of weird Wisconsin beers.
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